Posts tagged with "26 different styles from trench coat to puffer"

More than meets the eye: Lululemon’s new coat shapeshifts into 26 designs, from trench to puffer

October 17, 2019

Vancouver, Canada-based fashion house and retailer Lululemon has designed a new coat that is like something out of the Transformers series.

Made n collaboration with London-based designer Roksanda Ilinčić, the “Inner Expanse Infinity Coat” is a pink ankle-length puffer coat, with a purple waterproof trench coat layer on top of it, and it’s topped off with a large puffer hood, Fast Company reported on October 16.

In campaign images, the news outlet says, a woman wears the $998 garment in a wheat field at sunset—as if it were a gown, with the puffer billowing gloriously behind her.

Indeed, Fast Company notes, “The coat encapsulates Ilinčić’s iconic aesthetic: Her love of bold colors and her feminine touch, full of ribbons, draping, and flowing fabrics. She’s best known for her collections of cocktail dresses, silk blouses, and pantsuits that come in crimson, peach, and orchid.”

Thanks to subtle, hidden buttons and zippers, the Infinity Coat can be transformed in 26 different ways. Among its many variations, it can be flipped inside out to reveal a purple puffer exterior, or the sleeves can be removed to create a vest. And to make it even more convenient, the puffer can be neatly packed into a little pouch in one of the pockets, making it easy to throw into your luggage.

The coat takes an important trend in recent outerwear design—adaptability—and pushes it to its most logical extreme.

And it’s just one part of a 16-piece collection that Ilinčić designed for Lululemon. The items include tights, joggers, and workout wear.

Although Lululemon is known for its workout wear, in recent years, Fast Company reports, the company has focused on designing streetwear, including launching The Lab, a high-end fashion-forward clothing line.

Research contact: @FastCompany