Striking a (love) match

February 6, 2018

Was that a tingle you felt when you first saw your significant other—or was it just your smartphone vibrating? While 59% of U.S. adults agree that dating apps “are a good way to meet people,” there still seems to be a cringe factor when sharing that information with friends and family, based on results of a poll conducted by Civic Science and released on February 2.

Dating apps such as Tinder—with an estimated 46 million users globally—may be all the rage, but only 14% of respondents to the recent poll think that finding someone online will lead to a lasting romantic relationship. In fact, 40% of American adults think that meeting in person is the best start for a solid relationship. Just over one-quarter of U.S. adults think there is equal opportunity to meet online or in person.

An estimated 15% of all adults are on dating apps, but the general population still believes in the randomness of an interaction on the street. Men are slightly more likely to think people can find relationships online.

People influenced by social media (and heavy Snapchat users) are more likely to believe people are “Equally likely to find relationships online or in person.” It seems familiarity with technology overall doesn’t mean you’re trusting it with matters of the heart.

How does age factor into our takes on love? Baby Boomers are more likely to believe that relationships should start in person, rather than online. Millennials—presumably the generation most familiar with dating apps—are most likely to believe that there is an equal opportunity to establish a lasting relationship, whether you meet online or in person.

Overall, while a favorable sentiment towards online dating may be growing, across all demographics, people are still more likely to believe the best relationships start by meeting in person.

Research contact: emma@civicscience.com

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