January 23, 2019
After a successful pilot test in Miami, on January 22, Starbucks announced the expansion of its delivery service to another six cities nationwide.
The rollout, in partnership with Uber Eats, began on Tuesday in San Francisco—and the company says that it “remains on track to bring Starbucks Delivers to nearly one-quarter of [our] U.S. company-operated stores, “ with planned expansion to select stores in Boston, Chicago, Los Angeles, New York and Washington, D.C., in the coming weeks.
According to the Seattle-based coffee chain, the Miami test, also powered by Uber Eats, saw “strong demand, including repeat business throughout the day and positive feedback from customers.”
What’s more, Starbucks Delivers will launch a new pilot later this month in London—its first in Europe, also powered by Uber Eats—following other overseas delivery initiatives in China, Japan, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Columbia, and Chile.
The company plans on tapping into a global $95 billion online food delivery market. partnership Starbucks will leverage Uber’s expertise as one of the fastest-growing meal delivery services in the United States—reaching Uber’s current customers, as well as offering the existing Starbucks clientele a new method for including the chain’s beverages in their daily routines.
“We know we have untapped customer demand for Starbucks Delivers in the United States and, starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” said Roz Brewer, group president and chief operating officer for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
Customers will be able to access Starbucks Delivers through the Uber Eats mobile app, available on iOS and Android devices. With approximately 95% of core menu items available directly from the Starbucks menu, customers will be able to customize their orders just as they would when ordering on Starbucks mobile apps. Delivery orders will come with an initial $2.49 booking fee.
“At Uber Eats, we’re always looking for new ways to offer people the widest selection of food they love. That’s why we’re so excited to deliver Starbucks fans their favorite food and beverages in a way that’s as easy as requesting a ride,” said Jason Droege, VP and head of UberEverything. “Be it breakfast delivered straight to the soccer field or afternoon lattés to the office, we know this partnership will delight our customers.”
Starbucks Delivers represents the next evolution of the company’s approach to delivery and expanding its digital relationships with customers. In addition to the pilot in Miami and a pilot in the Empire State Building, Starbucks previously tested delivery in Seattle in 2015 for members of the company’s Starbucks Rewards loyalty program.
Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, delivery services had expanded to 2,000 stores across 30 cities in China, while also being introduced to select stores in Tokyo and Miami.
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