Snap plans launch of gaming platform in April

March 18, 2019

The U.S. technology and camera company, Snap, finally will introduce its widely discussed (but never-disclosed) gaming platform at a summit for content and developer partners in Los Angeles on April 4, Cheddar has reported.

The mobile game platform, internally code-named “Project Cognac,” will feature several games that outside developers have designed specifically to work in the multimedia Snapchat app, according to a person familiar with the matter, Cheddar said.

In addition, the company will launch more videos similar to the augmented reality Snap Originals that it began posting last October.

An invitation to the event that was seen by Cheddar includes the tagline, “Less talk. More play.”—a nod to the gaming platform.

To help bolster its push into the games sector, Snap last year acquired a small Australian gaming studio called Prettygreat for $8.6 million, according to financial documents obtained by Cheddar. One of the employees of Prettygreat was behind the hit mobile games “Fruit Ninja” and “Jetpack Joyride.”

Snap also already has demonstrated its interest in gaming by launching a handful of its own lightweight, augmented reality games—called Snappables— early in 2018.

A year earlier, the Chinese tech giant Tencent—known for its popular messaging platform WeChat, as well as such games as “League of Legends”—acquired roughly 10% of Snap’s publicly traded shares.

Games could provide a new source of revenue for Snap, Cheddar notes—either through in-app purchases or advertising.

A Snap spokesperson declined to comment on the record for the Cheddar story.

Research contact: @cheddar

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