Sibling rivalry still rules on Mother’s Day

May 10, 2018

Mom always liked you best.” If you are old enough, you may recall the catch phrase of The Smothers Brothers, a comedy team who created a wildly popular television show and several chart-topping albums in the 1960s.

Tom’s plaintive remark—always directed at Dick—still resonates today among siblings, as Mother’s Day approaches.

Mother’s Day is this Sunday, and if you are planning to give your Mom something special this year, you probably will want to check in with your siblings first, to see what type of gift they already have wrapped and ready.

It turns out that two-thirds (66%) of Americans touch base with their siblings to see what they are getting for Mom, based on findings of a poll of 2,000 U.S. adults sponsored by Groupon and conducted on their behalf by OnePoll.

However, be careful what you share, because sibling rivalry is at play: Fully 55% will try to get a better present, just to one-up you, according to coverage of this vital issues by SWNS Digital on May 9.

Even when it comes to writing Mom’s card, 30% of grown (and supposedly mature) children will consider what their siblings write in their cards to ensure that they aren’t upstaged in the sentimentality department.

And they are keeping it short and sweet when it comes to what they write: The average American will write 43 words (about two sentences) in a Mother’s Day card.

The study also found that where you fall in terms of sibling order plays a role in how you approach Mother’s Day.

While the average person spends $75, the data showed that it’s the middle child who ends up spending the most on Mom.

Finally, no matter your approach to Mother’s Day, one thing was universal, based on the results: We are really grateful for everything that Mom has done.

Putting food on the table was the number one thing that Americans were most grateful for when it came to their mothers, followed by teaching respect for others, helping to learn manners, showing them how to be kind, doing laundry and exhibiting generosity.

Research contact: jack.peat@swns.com

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