September 19, 2019
A New York City-based clothing company has introduced school shooting hoodies that have bullet holes in them and feature the names of four schools at which major mass shooting have occurred—among them, Sandy Hook, Columbine, Marjory Stoneman Douglas, and Virginia Tech, ABC News reports.
Bstroy, a self-described “neo-native” post-apocalypse streetwear brand, according to Paper Magazine, has been slammed with comments—of all types—after showcasing its Spring 2020 menswear collection, called “Samsara,” in a series of posts on Instagram.
“Under what scenario could somebody think this was a good idea? This has me so upset. If any of my followers no [sic] anybody involved with this clothing line, please ask them to stop it immediately,” tweeted Fred Guttenberg, whose daughter Jaime was killed on February 14, 2018, by Nikolas Cruz in the Marjory Stoneman Douglas
A memorial page for Vicki Soto, one of the teachers killed in the December 14,2012, Sandy Hook shooting responded directly to the Instagram post of the Sandy Hook hoodie saying “As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful. You’ll never know what our family went through after Vicki died protecting her students. Our pain is not to be used for your fashion.”
The network news outlet reported that one of the company’s founders, Brick Owens, responded to the critics by releasing a statement on Instagram. “Sometimes life can be painfully ironic,” the statement read. Like the irony of dying violently in a place you consider to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential. It is this push and pull that creates the circular motion that is the cycle of life. Nirvana is the goal we hope to reach through meditation and healthy practices that counter our destructive habits. Samsara is the cycle we must transcend to reach Nirvana.”
We are making violent statements,” the other founder of Bstroy, Dieter “Du” Grams told The New York Times in a profile that was published last week. “That’s for you to know who we are, so we can have a voice in the market. But eventually that voice will say things that everyone can wear.”
ABC noted, “While the vast majority of responses to the clothing line were negative, there were some who thought the company was doing their best to bring awareness to the issue of gun violence in America.”
Bstory has not immediately responded to ABC News’ request for comment on Wednesday morning.
Research contact: @ABC