Samsung’s Galaxy Fold will ‘bend over backwards’ for you

February 22, 2019

If you have been struggling to finesse a “vertical fold” that is worthy of Japanese decluttering guru Marie Kondo, then Samsung Electronics is introducing just the smartphone for you.

Galaxy Fold is the first fold-able mobile phone, according to a statement by the South Korea-based multinational electronics company.  It offers a 7.3-inch Infinity Flex Display, which folds into a compact device with a cover display.

“Today, Samsung is writing the next chapter in mobile innovation history by changing what’s possible in a smartphone. Galaxy Fold introduces a completely new category that unlocks new capabilities never seen before with our Infinity Flex Display.”  said DJ Koh, CEO, IT & Mobile Communications Division, Samsung Electronics, in a February 20 press release, adding,. “We created Galaxy Fold for those that want to experience what a premium foldable device can do, beyond the limitations of a traditional smartphone.”

Folding is a more intuitive motion, and a more difficult innovation to deliver. According to the company’s designers, the internal screen does not merely bend; It folds. Samsung invented a new polymer layer and created a display that’s about 50% thinner than the typical smartphone display. The new material. Samsung claims, “makes Galaxy Fold flexible and tough, built to last.

The goal of the design was to create a smartphone that  smoothly and naturally, like a book, and close flat and compact with a satisfying click. To achieve this, Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure, “for a seamless and elegant look,” the company says..

Indeed, Samsung invites users to, “Slip it out of your pocket for one-handed calls, texts, and more— and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.”

Users can open up to three active apps simultaneously on the main display-enabling them to surf, text, work, watch, and share without losing a beat.Samsung worked with Google and the Android developer community to ensure that apps and services were available for the Galaxy Fold’s unique experience. What’s more, Galaxy Fold introduces a new level of multitasking, allowing users to consult other apps during a video call.

Galaxy Fold is built for the heaviest and intense use whether it’s working, playing or sharing —all of which requires advanced performance. Packed with powerful hardware, the Galaxy Fold is more than up to the task.

The company also claims that the Galaxy fold offers its “most versatile camera” yet. No matter which way you hold—or fold—the device, a camera will be ready to capture the scene, so you never miss the moment. With six lenses—three in the back, two on the inside and one on the cover—the Galaxy Fold camera system has flexibility built in.

Research contact: @SamsungMobile

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