July 20, 2021
California kindergartner Dani stunned her parents in May when she addressed her mom, who said she was going to the eye doctor, in a polished British accent: “Mummy, are you going to the optician?”
“And we were like, ‘the what?’ ” says Dani’s father, Matias Cavallin. “That’s like a college-level word,” he says. “At least, I wasn’t using it.”
Like five-year-old Dani, children nationwide have binge-watched “Peppa Pig” over the past year. They are emerging from the pandemic with an unusual vocabulary and a British accent just like the show’s namesake character.
The Peppa Effect, as some parents call it, already had some children snorting like pigs and using cheeky Britishisms before the pandemic. Then lockdowns sent screen-time limits out the door, and children gorged on the cartoon in a silo away from their usual social interactions—amplifying the effect.
Matias Cavallin, a public-relations manager in El Cerrito, California, stumbled upon the cartoon at the start of the pandemic. He concluded that it was a sweet family show that would keep Dani busy as his wife went to the office and he juggled working from home.
As a result, Cavallin says, he went from papa to “Daddy,” said in the British way. His daughter calls the gas station the “petrol station” and cookies “biscuits,” and when he’s holding a cup of coffee, Dani asks him, “Are you having tea now?”
Parrot Analytics, an entertainment consulting firm that tracks demand for TV shows based on factors such as how frequently they are streamed and discussed online, said “Peppa Pig” retained its spot as the world’s second-most in-demand children’s cartoon for the 12 months ending February, after “SpongeBob SquarePants.” Overall, it jumped to the world’s 50th most in-demand show of any kind, from the 103rd the previous year. The show was first released in 2004.
“Young Peppa fans see her as a friend…and, as we do with friends that we admire, pick up some of their characteristics,” Peppa Pig owner Entertainment One said in a written statement. “Imitation is the sincerest form of flattery,” it added.
Some parents say the show made their children more accepting of younger brothers, because Peppa has one, too. Many used the show’s differences as teaching points.
In December, six-year-old Aurelia insisted on the British holiday traditions of wearing a crown and baking mince pies for “Father Christmas,” says her mother, Lauren Ouellette, in North Scituate, Rhode Island. “It gave us room to explore something new. Is Father Christmas the same guy as Santa? And why is he called that?” she says.
Aurelia throws around phrases like, “Can we turn the telly on?” A reference to the water closet instead of the bathroom initially threw off Ms. Ouellette. “I was like, ‘Where did she learn that from? Was she on the Titanic in a past life?’ ” she told The Wall Street Journal.
All became clear when they watched the show together a week later.
Research contact: @WSJ