Oh, you beautiful doll: Brooklyn company raises over $600K for a Ruth Bader Ginsburg action figure

July 11, 2018

Ruth Bader Ginsburg—the Supreme Court justice perhaps best-known for her strong voice in favor of gender equality and her dissenting opinion in Bush v. Gore—always has been a woman of action. Now, a crowd-funded Kickstarter campaign, started by the Brooklyn-based creative house FCTRY and asking for $1 pledges since April, has raised an amazing $613,655 from 15,652 backers to produce a lifelike action figure of the plucky, intellectual jurist. When the fundraising window ended on July 10, the campaign had exceeded its original funding goal of $15,000 by over 4 000%, MIC reported.

The action figure’s prototype was sculpted by Mike Leavitt, a Seattle-based master caricaturist who portrayed the diminutive, soft-spoken member of the court with her characteristic, piercing gaze. The six-inch replica comes wearing her “righteous robe”, carrying a teeny-tiny gavel, pointing a finger, and wearing pulled-back hair and wire-rim glasses. The dolls will be available for shipping in September.

One dollar from the sales of each $20 action figure will be donated by FCTRY to She’s the first, an organization that fights gender inequality through education. STF provides scholarships to support girls who will be the first in their families to graduate from high school, and strains students everywhere to be global citizens.

On its Kickstarter page, FCTRY said it selected RBG as the subject of its newest campaign because she’s a “tremendously positive and inspirational character to so many different kinds of people.”

But she is not the only action figure available to support a good cause. RBG is just the latest offering from FCTRY, which also sells replicas of former President Barack Obama, Senator Elizabeth Warren, Senator Bernie Sanders, former Secretary of State Hillary Clinton and, yes, President Donald Trump. (The POTUS already is sold out. Sorry.)

“Knowing that some of these figures will surely wind up in the hands of young girls and boys who may, quite possibly, grow up entirely free of all of the antiquated stereotypes that RBG has spent her life dismantling is both gratifying and humbling,” FCTRY’s Kickstarter says.

Followers already are asking for more versions of the figure. In fact, one woman who already had order 3 RBGs and 2 Obamas pleaded in an email to the Kickstarter site, “And yes …[Rachel] MADDOW! My 89-year-old mom would be over the moon.” Another said, “MADD … Wait for it …DOW!”

Finally, liberals, take heart. For $100, you can have a full dream team of RBG, Warren, Hillary, Obama, and Bernie shipped straight to you, with proceeds going to several good causes.

Research contact: @fctry

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