March 13, 2018
More than half (54%) of U.S. consumers say that they are “comfortable” contacting their doctors digitally, and that they already have begun to use available technologies, based on findings of a Future of Health survey released by Ernst & Young on March 7.
The 2,455 adults who responded to the nationwide survey expressed an interest in using technology such as at-home diagnostic testing (36%), information sharing via smartphone (33%) and video consultation (21%).
Similarly, the report indicates widespread agreement among physicians (70%) that digital technologies and data sharing will contribute effectively to the overall well-being of the population.
More than four in five medical professionals (83%) believe that increased consumer and patient-generated data from connected devices would benefit the overall quality of care and offer more personalized care plans.
Two-thirds (66%) also indicate that increased digital technologies would reduce the burden on the healthcare system and its associated costs; and 64% think it would help reduce the burden on doctors and nurses and have a positive impact on the critical issue of burnout.
“The health sector today is ripe for disruption, and these findings reinforce the need for organizations to rethink how and where care is delivered to consumers,” said Ernst & Young’s U.S. Health Leader Jacques Mulder, adding, “Both consumers and physicians are empowered by emerging technology and are hungry for better, more connected experiences. This demand paves the way for nontraditional players to make an impact on the industry, and is another indicator that health in entering an era of convergence.”
The report also indicated that creating incentives for data sharing is a critical piece of the puzzle. While only 26% of consumers are interested in sharing lifestyle information with their physicians, those numbers make a big jump when you add-in incentives. For example, despite hesitation in sharing dietary and exercise information, 26% of respondents indicated that the ability to receive tailored diet and exercise plans would also encourage engagement with digital technology.
Research contact: @MulderHealth