November 10, 2017
With apologies to New York City, just call America “The Big Apple,” and be done with it. A CNBC All-America Economic Survey released last month has found that fully 64% of all Americans now own an Apple product—up from 50% when the question was last asked five years ago. The average American household reports owning 2.6 Apple products, up by one product from the 2012 survey.
Among the products offered by Apple are iPhones, iPads, iPods, Macbooks, iMacs, Apple Watches, Apple TVs and various accessories.
“I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,” said Jay Campbell, pollster with Hart Research, which conducted the survey on behalf of CNBC, along with Public Opinion Strategies.
The Apple product line is pervasive by income group, age, race, sex and region of the country, according to the poll results. Indeed, more than half of nearly all demographic groups report owning at least one Apple product.
The household ownership rate is below 50% for only a few groups, including those with incomes under $30,000, retirees and women over age 50. By contrast, 87% of Americans with incomes over $100,000 report owning at least one. And the wealthiest Americans own 4.7 products per household.
The survey also found that 64% of respondents say their time on their smartphone is “mostly productive and useful,” while 27% acoutner that it is “mostly unproductive.” Young people, Midwesterners and those with just a high school education are most likely to report wasting time on their smartphones.
As for usage, it is dominated by phone calls, emails and texts, followed by social media. Few Americans say watching videos, playing games and shopping are the main uses for their handhelds.
The poll of 800 respondents across the country was conducted late last month and has a margin of error of plus or minus 3.5 percentage points
Research contact: @steveliesman