February 26, 2020
“Her name could not be more appropriate,” says the website for the 2020 Paris International Agricultural Show: Idéale, a superb, sturdy six-year-old Charolais, has been selected to represent her breed and get top billing as this year’s mascot at the exhibition, which runs from February 22 through March 1.
The annual convention brings together farmers from all over France to celebrate the country’s rich bounty of agricultural products, from its wine and cheeses to its produce, its livestock; and, according to The New Yorker, its hot-tub vendors.
Every year, New York Magazine’s “The Cut” reports, the event chooses a bovine mascot that best embodies the wonders and opulence of the event, and whose picture gets plastered around the streets and subways of Paris. First, the breed is selected by the organizing committee. Then the president of the breeding organization for the winning breed chooses a specific cow as mascot. And this year, it’s Idéale. Idéale!
Idéale hails from Monts du Beaujolais in western France. She has, according to the show, “everything going for her.” Specifically, she has “a short head, a broad muzzle with nice sharp teeth, fine crescent-shaped horns which curve perfectly around towards her eyes (referred to as cabettes), a wide and muscular back, thick haunches, etc.”
In addition to her gorgeous sharp teeth and thick haunches, she has a sweet personality. She’s described as docile, maternal, and “she cannot hide her pleasure when being stroked.”
Last year’s mascot, Imminence, was a five-year-old Bleue du Nord, who also was a delightful ambassador, we’re sure. But who can compare to Idéale, really?
Research contact: @NYMagazine