March 19, 2020
Lands’ End is trading its partnership with Sears for one with another department store: Kohl’s. The Menomonee Falls, Wisconsin-based department store chain will carry Lands’ End apparel and home merchandise online and in 150 of its more than 1,100 locations this fall, the retailers announced on March 16, according to a report by The Chicago Tribune.
“The addition of Lands’ End, a market leader in the classic, casual lifestyle, into Kohl’s brand portfolio further strengthens our product leadership and our ability to deliver unmatched national brands to Kohl’s customers,” Kohl’s CEO Michelle Gass said in a news release. “Lands’ End brings its strong brand recognition, leadership in casual style and fit authority, and gives new and existing customers something to discover at Kohl’s.”
Kohl’s didn’t say which stores would carry the Lands’ End products.
Lands’ End was founded in Chicago in 1963, and initially sold yachting gear by catalog. Another Chicago-area retailer, Sears, bought Lands’ End in 2002.
The partnership with Sears gave Lands’ End, which had relied primarily on catalog and online sales, a presence in hundreds of Sears stores. Lands’ End continued to have shops in Sears stores after a spinoff separated the companies in 2014, the Tribune said.
But there was little overlap between the two retailers’ customers, Lands’ End CEO Jerome Griffith told the Tribune last year, when the company opened a store at Oakbrook Center mall, a premier shopping destination in Chicago’s western suburbs. The last of Lands’ End’s shops in Sears closed earlier this year.
Lands’ End has 26 stand-alone stores today, although all are closed through March 29 due to the coronavirus pandemic.
Research contact: @chicagotribune