March 29, 2021
While Elon Musk, age 49, is intent on reaching for the skies with SpaceX, his younger brother, Kimbal, age 48, is more concerned with the ground beneath his feet—with a goal of creating one million home gardens within the next year, according to an article first published by Rolling Stone and picked up by Yahoo.
Since 2010, the junior Musk has:
- Launched an initiative to put “learning gardens” in public schools across America (now at 632 schools and counting);
- Courted Generation Z into the farming profession by converting shipping containers into high-tech, data-driven, year-round farms; and
- Spoken out vociferously against unethical farming practices and vociferously forthe beauty and community of slow food.
Aimed at reaching low-income families, the Million Gardens Movement was inspired by the pandemic, during which food insecurity—and a desire to go back to nature to address the problem— have been at the forefront of so many people’s lives.
“We were getting a lot of inquiries about gardening from people that had never gardened before,” Giustra told Rolling Stone during a recent interview. “People were looking to garden for a bunch of reasons: to supplement their budget, because there was a lot of financial hardship, to help grow food for other people, or just to cure the boredom that came with the lockdown. To keep people sane—literally, keep people sane—they turned to gardening.”
The program offers free garden kits that can be grown indoors or outdoors, and will be distributed through schools that Musk’s non-profit, Big Green, already has partnered with. It also offers free curriculum on how to get the garden growing and fresh seeds and materials for the changing growing seasons.
“I grew up in the projects when I was young, in what we now call food deserts,” says EVE, one of the many celebrities who have teamed up with the organization to encourage people to pick up a free garden or to donate one. “What I love about this is that it’s not intimidating. Anyone can do this, no matter where you come from, no matter where you live. We are all able to grow something.”
Musk told Rolling Stone that, while the idea for a million gardens was not his, he was enthusiastic about it from day one” “Frank [Giustra] and his team pitched us on joining forces and doing the Million Gardens Movement. And we loved it. We thought it was a great idea.
“Because of COVID, we had been forced to pivot our model from the learning gardens because we couldn’t really teach people in the gardens anymore. And so we had done this trial of what we call little green gardens, which are round, beautiful sort of beige sacks, and you can come in and pick these up from a local school in your community. You can grow them on a windowsill as long as there’s some light. You can grow them indoors, which enables any city to be able to use them.”
He further explained, “What we would be doing with these little green gardens is inspiring people to garden and empowering them to garden. The average garden generates about $600 to $700 worth of food a year. So it provides actual food to your family. You’re having a lower carbon footprint because you’re not shipping food around. It’s great for mental health. Think about COVID and how crazy we all are. This gets you out there. It connects you to your kids. Gardening is such a beautiful thing to do for yourself, for the community, for the environment.”
He urges readers to go the Million Gardens Movement website: “If you sign up now to grow a garden AND donate $20, we will give a garden to a family in need, and send you a limited edition Million Gardens Movement bracelet!”
Research contact: @RollingStone