Juice cleanses: Less about health and more about image

May 16, 2018

It’s nearly bikini season in North America—and 58% of U.S. women are convinced that the best way to look like “a tall drink of water” at the beach would be to try a juice cleanse, based on findings of a recent poll by Civic Science.

However, interestingly enough, women also comprise 63% of those who already have done a juice cleanse—but say they will never repeat the experience.

Could juice cleanse expectations and the actual experience be two very different things? That could be a possibility, especially given the fact that only 3% of U.S .adults do juice cleanses regularly. Clearly, this activity appeals to a very specific crowd.

So who are these regular juice cleansers, how are they different from those who haven’t done one, but are interested—and what could be getting in the way of more U.S. adults jumping on the juice cleanse bandwagon?

Given the inflated price tag attached to most cleanses, the Civic Science researchers started with a look at income. Of those who juice regularly, 49% make more than $100,000 a year, confirming the notion that juice cleanses are far from cheap. However, that still leaves 35% who regularly cleanse and make under $50,000 a year.

Next, the pollsters also asked whether “juicers” generally were more interested than others in eating a healthful diet. Not exactly. In fact, fully 34% of those who have never participated in a cleanse (and have no desire to do so) actually think they already are healthy eaters.

And, in an unexpected twist, 44% of regular juice cleansers say they do not eat healthfully because they don’t have time, or it’s too much work.For this group, the ease of reaching into the fridge and grabbing the next bottle of juice is something they can commit to.

But, could toting that bottle of juice during the day be more about carrying the juice to create a certain (high-income level) image, than about drinking the juice to experience health benefits? While Civic Science isn’t judgmental, the data could indicate that this is the case.

What’s more, the pollsters found that there are also some interesting distinctions between juice cleansers and non-juice cleansers when it comes to visiting the doctor. They discovered that 53% who have not yet tried a cleanse, but plan to, see their doctors once or twice annually.

Just out of curiosity, Civic Science compared the juice cleanse question to a question regarding experience with elective cosmetic or weight-loss surgery.

Their instincts were correct: 39% of regular juice cleansers have had elective surgery for aesthetic or weight-loss purposes, while 35% of those interested in juice cleanses have not had a cosmetic or weight loss surgery, but would like to one day.

This aspiration aspect, combined with the fact that Millennials comprise 56% of regular juice cleansers, pointed the researchers toward the conclusion that the juice cleanse might be more about image than health, after all.

While price is one factor that can inhibit interested individuals from trying out a juice cleanse, for those who are committed, the benefits may be less about adopting a healthy lifestyle and more about looking the part.

Research contact: laurnie@civicscience.com

Leave a Reply

Your email address will not be published. Required fields are marked *