July 24, 2018
JetBlue—a New York City-based low-cost commercial airline that serves over 100 destinations in North and South America, as well as in the Caribbean—has made a tentative deal to buy 60 Airbus A220-300 jets. The aircraft will constitute the core fleet of a startup air service brand,which the carrier plans to get off the ground by 2021.
With a working name of Moxy, USA Today revealed on July 17, the new airline will seek to capitalize on consumer frustration with services currently offered by the major carriers.
JetBlue Founder David Neeleman lifted the curtain on his company’s plans during investor presentations, saying, “After years of U.S. airline consolidation, the conditions are improving for a new generation of U.S. airline to emerge, focused on passenger service and satisfaction.
“The A220 will enable us to serve thinner routes in comfort without compromising cost, especially on longer-range missions. With deliveries starting in 2021, we will have ample time to assemble a world-class management team and another winning business model.”
Trade publication Airline Weekly reported in June that Moxy would target smaller airports in hopes of appealing to passengers who are not satisfied with mega travel hubs in regions such as the U.S. Northeast and West Coast— where flyers face long waits in congested terminals.
“Moxy seems keen on secondary airports in the country’s biggest metro areas—[including] Boston, New York, Washington, Chicago, San Francisco and Los Angeles,” Airline Weekly’s report added, identifying Providence Airport in Rhode Island as a smaller airfield that could be a good option.
JetBlue currently offers 1,000 daily flights to 40 million customers annually, served by 22,000 crew members.
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