December 19, 2017
In America our phones are smart, but those of us who carry an Apple, a Samsung, an LG, or a Jitterbug—maybe not so much.
One in three (31 percent) of U.S. smartphone owners who responded to a recent poll has broken his or her device in the past year. And iff you’ve broken more than one, you’re not alone!
In fact, nearly one in four (22 percent) of American smartphone owners has broken three or more devices during the past 12 months, according to findings released on December 18 by Google Surveys from an online poll of 1,000 U.S. adults.
Conducted on behalf of Wisconsin-based Batteries Plus Bulbs, which does phone repairs, the poll found that 59% of respondents have refrained from fixing a damaged phone because of high costs, waiting times, lack of a vendor, or simple laziness.
U.S. consumers now spend an average of five hours a day on mobile devices, according to Pew Research so it’s no wonder that 60% of those polled have at some time been compelled to fix their smartphone because they couldn’t see the screen. One in every seven (14%) respondents claimed that cracking their phone screen ruined their day.
Having a charged phone also is extremely important—so essential, respondents asserted, that:
- 44% would give up food delivery services for one year in order to always have a fully charged phone;
- 27% would give up alcoholic beverages;
- 19% would give up streaming services; and
- 10% would give up holiday celebrations, including gifts and parties.
But what if there were an easy fix? For example, if your phone battery were draining too quickly, what if you could simply replace that battery (which costs less than $100) and leave it as good as new?
Most respondents did not have a clue about this option. The survey found that:
- 79% have never replaced their phone batteries;
- 24% did not know a battery could be replaced; and
- 19% frequently upgrade their phone versus replacing their phone battery
“From this survey, it’s evident that while the service of phone repair is valued by many Americans, many specific offerings, such as battery replacement, are under-utilized,” said Shawn Budiac, vice president of Category Management at Batteries Plus Bulbs. “By educating consumers on the ease, efficiency and breadth of repair services, Batteries Plus Bulbs can aid more customers, saving them thousands in new phone costs annually.”
Research contact: Batteries+Bulbs (1-800-677-8278)