October 30, 2018
Goop, the lifestyle brand—and blog—created by actress Gwyneth Paltrow, has been reported to the U.K.’s trading standards and advertising watchdogs over allegations that it makes misleading claims about its products, CNBC reported on October 29.
The Good Thinking Society, a non-profit charity that campaigns against pseudoscience, confirmed to CNBC that it had submitted the complaint about Goop to the U.K.’s National Trading Standards and Advertising Standards Authority. The news was first reported by The Sunday Times newspaper on October 28.
The complaint, seen by CNBC, alleges that Goop’s “wellness” products are advertised misleadingly and make “potentially harmful” claims. It also holds that Goop’s advertising could encourage customers to “use products which could cause direct harm” and that some of the firm’s health claims about its supplement products are “unauthorized.”
Paltrow’s firm was founded in the United States in 2008, and opened its first pop-up store in the U.K. in September. The charity listed 113 examples of Goop’s advertising that it says are in breach of the law.
One of Goop’s products, called The Mother Load—A $90, 30-day regimen of vitamins for pregnant and post-pregnant women—promises to deliver 110% of the “daily value” of vitamin A for adults and children aged four and above, and 69% of the daily value for pregnant women.
That may seem promising—however, Britain’s National Health Service and the World Health Organization both recommend against taking supplements containing vitamin A during pregnancy. Indeed, the NHS website recommends that pregnant women “avoid taking supplements that contain vitamin A.”
Dr, Susan Beck, SVP of Science and Research at Goop, told The Huffington Post on October 28, “When used as recommended, goop’s the Mother Load supplements are safe during pregnancy. The Mother Load contains a very moderate 450 mcg (micrograms),” or 1500 IU (international units), “of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600 mcg per day (per NHS).”
Beck added: “The Mother Load package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to risk of birth defects. To provide you with more context — all pregnant women need vitamin A.”
Laura Thomason, project manager at the Good Thinking Society, said in a statement that she emailed to CNBC: “It is shocking to see the sheer volume of unproven claims made by Gwyneth Paltrow’s Goop about their products—especially given that some of their health advice is potentially dangerous.”
Thomason added: “Gwyneth Paltrow may well have good intentions, but she and her company sell products with claims that could clearly mislead customers. Just because Gwyneth has an Academy Award, it does not mean that Goop should be given an easy ride compared to other big corporations.”
This is not the first time—even this year—that Paltrow’s Goop has been the target of legal action. The blog settled a $145,000 lawsuit with California prosecutors last month over the advertising of a jade and rose quartz egg which it claimed could balance hormones and regulate menstrual cycles.
Research contact: @Ryane_Browne_