May 28, 2020
During the pandemic, America’s “TV Generation” has stretched to encompass ages one through 100; Democrats, Independents, and Republicans; cat and dog lovers, married couples, families, and single dwellers—all of us streaming cable television nearly 24/7.
Now there’s new content from another major provider (as if we needed it).
WarnerMedia’s streaming platform, HBO Max, officially launched on May 27—featuring a streaming bundled curated from 100 years of what the company calls its own “iconic and beloved content;” as well new Max Originals; fan-favorite acquired franchises; and films.
Millions of existing HBO and HBO NOW direct-billed subscribers—as well as those who are billed through Apple, Google Play, Samsung, Optimum and Verizon Fios Internet—can access this greatly expanded offering at no extra cost. Customers can download the HBO Max app; and then elect to access it on supported devices or via desktop (and log in using their existing provider’s username and password to unlock all of HBO Max).
The HBO NOW app automatically will update to the HBO Max app on supported devices. The service is available to others for $14.99 a month. For a full list of providers, please click here. To explore all the ways to get HBO Max, visit: www.hbomax.com/ways-to-get
“Today we are proud to introduce HBO Max—a dream that was created and nurtured by an incredible team of talented executives who dedicated the last year-and-a-half to making it a reality for consumers nationwide,” said Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer, in a press release. “However, this is just the beginning of our journey. We will continue to innovate and evolve this one-of-a-kind platform that brings together beloved programming from across the WarnerMedia family and around the world, while also paving the way for the creative voices of tomorrow.”
At launch, HBO Max will use screen real estate to encourage discovery and organize content into relevant, timely and personalized components. Viewers will see a sophisticated homepage, genre and category pages, editorialized landing pages, premium trays of curated content; and HBO Max hubs, which provide an easy on-ramp to discovery for brand-loyal viewers. Through Multi-User Profiles and features such as Continue Watching, My List and My Downloads, viewers will enjoy a customized and personalized viewing experience.
Max Originals available at launch include Love Life, On the Record, Legendary, Craftopia, Looney Tunes Cartoons, and The Not-Too-Late Show with Elmo. Throughout the summer, new Max Originals will debut.
The entire HBO service will be available on HBO Max, including classic fan favorites such as The Sopranos, Sex and the City, and The Wire; as well as recent hits, including Game of Thrones, Big Little Lies, Veep, Curb Your Enthusiasm, Barry, Westworld, Succession, Last Week Tonight with John Oliver, and more.
HBO’s summer premieres also will be available on the platform at the same time that they debut on the HBO service, including I May Destroy You on June 7; Perry Mason, starring Emmy winner Matthew Rhys, on June 21; and the six-part documentary series I’ll Be Gone in the Dark on June 28.
Highlights of the extensive WarnerMedia portfolio of library programming available immediately include the entire Friends library; the first season of TNT’s The Alienist; the first four seasons of truTV’s Impractical Jokers; as well as the libraries of The Big Bang Theory, Rick and Morty, Robot Chicken, The Boondocks, The Bachelor, The Fresh Prince of Bel-Air; CW shows such as Batwoman, Nancy Drew, and Katy Keene; The O.C.; Pretty Little Liars; the CNN catalog of Anthony Bourdain: Parts Unknown; and more. Soon, the platform offering will continue to grow—adding the libraries of Gossip Girl, The West Wing, and more within the first year of launch.
In addition, HBO Max will offer third-party acquisitions including Doctor Who (seasons 1-11 and the next three seasons); the U.S. premieres of Trigonometry and The Office; and seasons 17-25 of Top Gear—all as part of the previously announced deal with BBC Studios.
HBO Max will also premiere the 51st season of Sesame Street this year.
Finally, HBO Max will feature a library of more than 2,000 films within the first year. For more information on HBO Max, visit HBOMax.com
Research contact: @hbomax