February 17, 2020
Twenty years have just flown by since David Neeleman founded Jet Blue; and now he has another air carrier—this one targeted at customers of midsize, underserved airports—ready to take off, The Boston Globe reports.
Breeze Airways is the fifth airline start-up for David Neeleman—with Morris Air, WestJet, JetBlue Airways, and Azul Brazilian Airlines already in his portfolio—and last week, after more than a year of anticipation, he finally made it official.
“Breeze will fly nonstop service between places currently without meaningful or affordable service,” he said in a release. “Twenty years ago, we brought humanity back to the airline industry with JetBlue. Today, we’re excited to introduce plans for ‘the World’s Nicest Airline.’”
Neeleman didn’t offer specifics of how Breeze will be the world’s nicest airline (fingers crossed it will live up to the slogan), nor did he announce airports that would be served, the Globe said.
The airline will be headquartered in Salt Lake City, but in its application for an air carrier’s certificate, the company told U.S. regulators that destinations will be “secondary leisure markets” that are affordable to budget travelers. The application also said that Breeze will begin with routes east of the Mississippi, “primarily north-south.”
“Over the last decade, the major US airlines have consolidated and concentrated their efforts at fortress hubs,” the announcement for Breeze reads. “Resulting in diminished air travel options for entire segments of the country, with many routes now only served by connecting flights.”
Breeze has ordered 60 brand-new Airbus A220-300 aircraft, with deliveries beginning in April 2021, and has leased 30 Embraer 195 aircraft from Azul, which will deliver starting May 2020. The A220 will be used for nonstop flights between midsize markets; while the E195s, which are plentiful and inexpensive, can connect smaller markets.
Research contact: @FlyBreezeAir