August 3, 2020
If you are someone who loves dogs, then you know just how important it is to find a human companion who feels the same way. Which is exactly why sisters, Leigh and Casey Isaacson, created Dig, which they describe as “The Dog Person’s Dating App.”
The app first launched on Valentine’s Day 2018 and now has gone national with the intention of connecting dog people, regardless of whether they actually own a pooch, or are someone who just really “digs” canines.
The idea originated one night in New York City, when Casey Isaacson discovered that her otherwise acceptable date wouldn’t let her dog into his apartment. Standing unhappily on his stoop, as the relationship abruptly dissolved, she had an idea. Casey called the only person she knew who loved dogs as much as she did— her sister Leigh—and Dig was born.
“When you’re dating and you’re a dog owner, it doesn’t matter who reaches out first or how many friends you have in common. If you don’t get along with my dog, it’s never going to work,” Leigh said in an interview with Pet Friendly House. “If you don’t have a dog but you know you’ll want one in the future, you need to know you’re dating a dog person from the start.”
According to GMA, when users join Dig, they can indicate particular preferences— including whether they are already dog owners—or just loe dogs. The app then presents users with unlimited matches every day where they can express whether they “dig,” “really dig,” or “pass” on those particular matches.
The goal of the app is to connect people who “live a dog-forward lifestyle” so Dig offers tips from veterinarians and dog trainers to help make that first date and dog meet-up go as smoothly and with as little stress as possible. Having a dog impacts every aspect of your life so it’s extremely important to find out early on not only if you’re compatible, but if your dogs are too. By offering dog-friendly date ideas, the Dig team is helping both couples looking to connect, as well as promoting dog-friendly businesses.
Lizz Evalen, a freelance writer from Chicago, told GMA that one of the great things about her Dig date was having her dog along as a buffer.“Lull in the conversation, make goofy noises at the pup,” said Evalen. “Think you have nothing to talk about? Ask anything related to the pup.”
In addition to helping people make a love connection, Dig is also using their platform to help shelter dogs find their “fur-ever” home. The team works closely with rescue organizations in various cities and at most events will have dogs available for adoption. In addition, their social media is another great way to check out those pups looking to make their own human connection.
With the recent health crisis, Dig events have been put on hold, but Leigh says the sisters have been using this time to focus on further building out the app. One new addition, which will be available over the next few weeks is the digital dog park, a space where users can interact and learn more about one another before matching with someone.
Research contact: @GMA