March 21, 2018
Clean home, warm heart: A person’s level of empathy is positively associated with living in a clean household—especially if he or she is responsible for some aspect of the scrubbing, scouring, or tidying up. Those are the findings of a poll of more than 2,000 adults nationwide conducted in February by Clorox
Not only does a clean environment enhance a person’s level of compassion, but it also is linked to “ a drastic increase in connections and willingness to help others in the communit[y],” Clorox researchers report.
What’s more, parents say that their kids are more productive and better-behaved in clean spaces. Indeed, fully 59% of parents report that their children study better in a clean room; and 49% believe that their offspring are more pleasant to live with, if their rooms are clean.
Specifically, the Oakland, California-based bleach manufacturer claims that kids who are given cleaning chores at home learn critical life skills. Indeed, the recent poll found that, when a person has performed cleaning chores growing up, the likelihood that he or she will exhibit higher empathy as an adult increases by 64% —and the chances are 60% greater that he or she will help others in the community.
“There’s nothing more important to me as a dad than making sure my kids grow up to be kind and resilient adults and I think that’s something that connects all parents,” said Sterling K. Brown, who plays Randall Pearson on the NBC-TV show This Is Us, and is, himself, the father of two children.
Of the Clorox campaign, Brown says, “It’s amazing that something as simple as cleaning can be such an essential tool in teaching my kids life lessons, like the importance of caring for others and being connected to the community around them.”
Beyond connecting us to the people and communities around us, the research findings show that simply being in a clean space impacts us in other key ways. In a clean space, the majority of people say they are:
- More relaxed (80%),
- Less stressed (60%), and
- More productive (72%).
What’s more, Clorox claims, the more people clean, the happier they are. The likelihood someone is happier than average increases by 53% for every additional hour that they clean in a week.
“At Clorox we believe that cleaning matters. Through this campaign, we hope to show people that clean isn’t the opposite of dirty—it is the start of new possibilities,” said Clorox Director of Marketing Shaunte Mears Watkins. “Cleaning is a way to show our family, friends and loved ones that we care by creating an environment where they can succeed.”
Research contact: firstname.lastname@example.org