March 20, 2020
Greetings and salutations from Hallmark Cards, which announced on March 27 that, effective immediately, the company would donate one million cards to encourage people to send messages to friends, family,and others—who now, more than ever, need to feel loved and supported.
In a news release, the Kansas City, Missouri-based company said, “Whether it’s sent to a loved one, neighbor, senior center or a healthcare worker, a card is a small act of kindness that can make a big impact on someone’s day. In this time of uncertainty, staying connected is important. That’s why Hallmark is giving away one million free cards to anyone who wants to join them in putting more care in the world.”
Participating is easy: Anyone in the continental United States can go to Hallmark.com/CareEnough and sign-up to receive a free three-card pack, while supplies last. No purchase is necessary.
“Hallmark has been in the business of caring for more than 100 years, so lending a hand to help others connect is part of our DNA,” said Chief Marketing Officer Lindsey Roy. “During a time of unprecedented social distancing, we hope these cards will be shared across neighborhoods, towns and the country to help lift spirits.”
And finally: A paper hug. A special wish. What will your card spark? Share with Hallmark using #CareEnough.
Research contact: @Hallmark