March 28, 2019
Amazon has plans to set up shop—literally—at this year’s Coachella Valley Music and Arts Festival, scheduled for the weekends of April 12-14 and April 19-21 in Indio, California. The online retailer will operate a curated storefront at the festival, offering such must-haves as flower crowns, feather-shape earrings portable fans, sunblock, lip balm, and disposable cameras.
The website also is offering customers the opportunity to shop ahead from the storefront from now through April 11—and have purchases shipped directly to a personal Amazon locker on-site at the festival, Retail Dive reported.
The temporary lockers already are familiar to Amazon aficionados, who already can pick up their orders at 900 lockers nationwide instead of waiting for deliveries. The lockers are located at handy places such as Whole Foods stores, apartment buildings, and college campuses, Retail Dive notes.
This is the first year that Amazon will have either a pop-up shop or lockers at the festival. ““We want customers to make the most out of their weekend at Coachella,” Patrick Supanc, Amazon worldwide director of lockers and pickup said in a statement, adding. “Bringing the convenience of Amazon lockers to Coachella will help customers focus on their experience instead of worrying about forgetting something at home or having to carry it in with them.”
Shoppers will receive an email when a package is ready for pickup. Items from the Coachella Amazon store also can be shipped to shoppers’ homes.
To celebrate the first-ever appearance of Amazon lockers at Coachella, Amazon is giving away two VIP passes to Weekend 2 of the festival, as well as $3,000 for travel and accommodation. The winner and a guest will get to see their favorite artists and experience an Amazon Locker at Coachella firsthand. Customers interested in entering can visit amazon.com/Coachellagiveaway for more details and the official rules. The winner will be awarded by a random drawing to be held on or about April 6.
YouTube announced earlier this year that it will livestream both weekends of the festival. According to Fortune magazine, in previous years, the site only has streamed the first weekend of the festival. This year, it will add a “curated live experience” from the second weekend, with behind-the-scenes footages, artist vignettes, and a few select performances.
Among the artists to hit the grandstand will be Ariana Grande, Childish Gambino, Diplo, Kacey Musgraves, Solange, Weezer, and Wiz Khalifa.
Research contact: amazon.com/coachella