March 30, 2018
We all have experienced the chagrin of “a bad hair day.” While a good haircut can do wonders for a person’s self-image and overall aplomb, an unflattering style can test your inner strength and sense of humor for weeks following a salon visit.
What’s more, any hopes you may harbor that your new cut will somehow slip “under the radar” will be dashed almost immediately.
Based on findings of a YouGov poll conducted in January, more than half of Americans (56%) say that either everyone (20%) or some people (36%) noticed their new style as soon as they walked through the door—and commented on it.
Thus, it is no surprise that 8,181 U.S. adults who responded to the YouGov survey said that, once they find a hair stylist or barber whose taste and talent they can trust, they stay with that professional—even following that professional if he or she takes a chair in a new salon. Indeed, more than one-third of Americans (38%) always see the same person for a haircut.
Add to that the percentage of Americans who usually go to the same person for a cut (22%) and you have a majority of 60%.
Only 17% say that the “generally see different people” for their haircuts—and we have to assume that they have oval faces and perfect features that cannot be marred, even by an unflattering hairdo.
Results appear generally uniform when it comes to gender. Nearly the same amount of men (39%) and women (37%) say they “always” see the same person when it comes time to get a haircut. Men (25%) are five percentage points more likely to say they try to see the same hair stylist “often” compared to their female counterparts (20%). And close to one-fifth of women (19%) say they see different people each time they get their haircut.
Fidelity to a particular barber or hair stylist may be a generational quality, however.. Nearly half of Americans over the age of 55 (48%) say they “always” see the same barber while just 25% of Millennials say the same. The likelihood for these younger Millennials (32%) to sometimes get their haircut by someone other than their normal barber or stylist is ten percentage points higher than the national average (22%).
Research contact: Hoang.Nguyen@YouGov.com