February 1, 2018
On the day after the Super Bowl LLI, nearly 14 million working Americans intend to call in sick—not because of a cough, a cold, or the flu—but to “recover” from watching the big game, based on findings of a survey released on January 31.
The study, commissioned by Mucinex and The Workforce Institute at Kronos—and conducted by The Harris Poll among 2,033 U.S. adults— revealed that 19% of employed Americans claimed that they had previously missed work on the Monday after the Super Bowl. Additionally, 25% say that the Monday after the game should be considered a national holiday.
Additional results from the survey revealed:
- Game-time decision: 60% of employed Americans say that, if they are going to call out sick or take a personal day, they make that decision after the game has started or the following day.
- Moms and dads DO take sick days: 21% of employed parents who plan to watch the Super Bowl (and have children under 18 years old) versus only 5% of employed Americans (without children under 18) who plan to watch the game say they are likely to call out “sick” the following Monday.
- Cough, cough. “I’m not feeling great, boss.” Cough, cough: When asked about the most common excuses they have used to call in sick after the game, Americans say fever (26%), sore throat (14%) or headache (12%).
“We’ve been researching the Big Game’s effect on the workforce for more than a decade and while numbers may fluctuate each year, one clear fact remains: #SuperSickMonday is often the biggest day in America for calling out of work,” said Joyce Maroney, executive director of The Workforce Institute at Kronos. “Employers are likely to notice quieter workplaces come Monday, and our advice is to embrace the Big Game and use it as an opportunity to build camaraderie in the workplace, while encouraging employees to communicate their likely need for a day off well before kickoff.”
Mucinex kicked off its tongue-in-cheek campaign this week with a teaser television creative (:15 spot – “Calling In”) and will build up to a post-game television commercial airing Sunday evening on NBC-TV. The ad highlights #SuperSickMonday by depicting the letdown people experience after the game.
The Mucinex anti-hero, Mr. Mucus, represents the annoyance and misery that sickness brings, so he is naturally offended by people taking a “sick day” when they’re not actually sick. The tagline playfully conveys to those taking off: Enjoy your “sick day,” America. And when you’re really sick, take Mucinex.
Mucinex’s #SuperSickMonday is an integrated marketing campaign, developed by McCann.
Research contact: email@example.com